CORPORATE OVERVIEW

MESSAGE FROM THE CHAIRMAN

CORPORATE PHILOSOPHY

MANUFACTURING

MARKETING AND SALES

SERVICES

CODE OF CONDUCT

RESEARCH AND DEVELOPMENT

INTELLECTUAL PROPERTY

GLOBAL PARTNERS

AFTERSALES SERVICES

CORPORATE OVERVIEW

ERAF was established in 1996 as a manufacturing services provider attending to the needs of the military, commercial and industrial sectors. Currently, we can develop and supply a broad portfolio of land, naval and power systems, defense products, security and commercial applications. Our systems and products are installed on new and old platforms, and we also perform comprehensive platform modernization and upgrade programs. In addition, we provide a range of support services.

Our major activities include:

  • Land Systems
  • Naval Systems
  • Power Systems
  • Remote Weapon Stations
  • Armored Turret and Guardroom
  • Underwater Submersible Systems and Unmanned Surface Vessels
  • Electro-optic and Countermeasures Systems
  • Command, Control, Communications, Computer and Intelligence Systems
  • Radar Sensor and Sonar Systems
  • Various Commercial Activities.

Many of these major activities have several common and related elements. Therefore, certain of our subsidiaries, divisions or other operating units often jointly conduct marketing, research and development, manufacturing, performance of programs, sales and after sales support among these major activities.


OUR STRENGTH

We believe that ERAF has the qualifications and experience that support the current vision of the kingdom. Our alliances with reputable international companies have been at the core of our operation allowing the flow of competitive knowledge through technology transfer. This warrant global competitive advances in the local defense industry. Saudization program in the company has been steadily progressing over the decades by ensuring that local engineers and technical staff are given the proper training and positions in the operations of the company.

We firmly believe in this vision and in do so, we are proud to affirm our support and dedication to continue striving in excellence for the benefit of all-party concern. The basic philosophy of ERAF is to react promptly to the specific request of the user, being strictly focused to meet the technical, tactical and operational requirements set by the user. The full satisfaction of the user by exploitation of our products is our permanent task.

MESSAGE FROM THE CHAIRMAN

ABDULLAH AL-AMEEL
Chairman, President & Chief Executive Officer

We honour commitment to both our clients & partners and we accept responsibility and accountability diligently to meet our target and exceeds our client’s expectations.

Since our modest beginnings in 1996, we have stayed true to our mission of delivering the finest quality services and products in whichever sector we have been involved with.

We believe the success and growth of our business can be attributed to consistency in terms of standards and policies and to the efforts of our supportive local and international partners. Our numerous renowned international partners are proof of our international business success. Our continued operational expansion is regularly measured to ensure that pace is kept with the country’s giant economic strides.

Over the years, our professional belief in ethics and quality has evolved into a set of corporate standards and practices which we use as our benchmark for excellence. This attitude of providing the highest level of quality in all our endeavors has paid-off at every step of the way. Today, we pride ourselves on being a trustworthy name both in Saudi Arabia and beyond.

,

ABDULLAH AL-AMEEL
Chairman

CORPORATE PHILOSOPHY

MISSION ERAF’s mission is to provide a full spectrum of newly designed or upgraded armored and other combat vehicles and systems not only inside the kingdom but the Middle East region in whole and be the leader in technological innovations. VISION  To develop a respectable reputation inside the organization which will be based on application of modern technology methods in development, design and production of armored and some other vehicles of special purpose. PHILOSOPHY The basic philosophy of ours is to react promptly to the specific request of the user, being strictly focused to meet the technical, tactical and operational requirements set by the user. The full satisfaction of the user by exploitation of our products is our permanent task. “It’s our job every day to make every important aspect of the customer experience a little bit better.”

manufacturing

We manufacture and assemble our systems and products at our operational facilities in Al Kharj and in our naval shipyard in Dammam. These facilities contain warehouses, electronic manufacturing areas, mechanical workshops, final assembly and test stations with test equipment. We also have supporting infrastructure including technology lines and clean rooms for electro-optic components, and components integration. We also have computerized logistics systems for managing manufacturing and material supply. Several manufacturing activities are provided on a shared services basis by several of our in-house centers of excellence and partners.

We also manufacture and assemble composite materials, metal parts and machinery. We also manufacture and repair test equipment. We manufacture armor and vehicle components, as well as perform maintenance, repair and overhaul at our ISO registered facilities in the kingdom.

MARKETING AND SALES

YAHYA M. AL SAADI
Marketing Manager

We actively take the initiative in identifying the individual needs of our customers throughout the world. We then focus our research and development activities on systems designed to provide tailored solutions to those needs. We often provide demonstrations of prototypes and existing systems to potential customers.

We market our systems and products either as a prime contractor or as a subcontractor to various governments and defense and homeland security contractors in the kingdom and Middle East. Several marketing related support services are provided on a central shared services basis to various units in the company. We are assisted in marketing our systems, products and services in other parts of the world through subsidiaries, joint ventures and representatives.

ERAF was able to work on several government projects in the kingdom through the perseverance and dedication of the marketing specialists.

SERVICES

As a provider of a wide range of professional security management and risk mitigation services, ERAF is a leading player to the defense sector. We are committed to provide lasting solutions that remain responsive to environmental challenges and evolving regional threats. Our vulnerability study from both the land and sea program enables us to provide professional recommendations to our clients on how to enhance the overall security of land and maritime territorial borders.

ERAF is a proven industry leader in quality assurance, vetting and training of all security operatives. As an ISO certified company, we comply with all legal and regulatory standards and industry best practice in accordance with International Law and IMO guidelines. We apply proven principles of security combined with effective intelligence gathering and detailed planning to enable our clients to make informed decisions on security related matters. We provide tailored services to meet every client’s needs.

ERAF has a long-proven record of systemic and quality works that can be classified under the following categories:

  • Military and commercial vehicles design and manufacturing
  • Components fabrication and remanufacturing
  • Industrial supply, installation and commission
  • Armoring solution
  • Military and commercial vehicle overhauling and upgrading
  • Provide Spare Parts for Armored Vehicles
  • Design and Build Armored Vehicles and Specialized Boats
  • Overhauling and Upgrading of Armor vehicles
  • Integration of Weapons & Command and Control Systems
  • Provides Technical Documentation
  • Technical Training
  • Underwater specialist training and services including EOD services.
  • Maintenance and Repair Services
  • Integrated Logistic Support

MARKETING AND SALES

YAHYA M. AL SAADI
Marketing Manager

We actively take the initiative in identifying the individual needs of our customers throughout the world. We then focus our research and development activities on systems designed to provide tailored solutions to those needs. We often provide demonstrations of prototypes and existing systems to potential customers.

We market our systems and products either as a prime contractor or as a subcontractor to various governments and defense and homeland security contractors in the kingdom and Middle East. Several marketing related support services are provided on a central shared services basis to various units in the company. We are assisted in marketing our systems, products and services in other parts of the world through subsidiaries, joint ventures and representatives.

ERAF was able to work on several government projects in the kingdom through the perseverance and dedication of the marketing specialists.

CODE OF CONDUCT

The Principle of ERAF have adopted the following Code of Conduct with respect to all their commercial transactions, whether local or international:

LOCAL AND FOREIGN LAWS: No officer, employee or representative of ERAF may, directly or indirectly, break or seek to evade the laws or regulations of any country in, through or with which it seeks to do business. That an illegal act is a “customary business practice” in any country is not enough justification for violation of this provision.

BRIBERY AND FACILITATING PAYMENTS: No officer, employee or representative of ERAF may, directly or indirectly, offer or provide a bribe and all demands for bribes must be expressly rejected.

Bribery includes any offer, promise, or gift of any pecuniary or other advantage, whether directly or through intermediaries, to a public official, political party, political candidate or party official or any private sector employee, in order that the official or employee act or refrain from acting in relation to the performance of their duties, in order to obtain or retain business or other business advantage.

ERAF and its officers, employees and representatives shall not offer or make facilitating payments to government officials in order to encourage them to expedite a routine governmental task that they are otherwise required to undertake. ERAF shall have discretion to deviate from this prohibition if the government action sought is an urgent matter concerning health or safety. ERAF recognizes that extortion is widespread and that participation by the business community increases demand for facilitating payments.

KICK-BACKS: No officer, employee or representative of ERAF may “kick-back” any portion of a contract payment to employees of other parties to a contract or use other vehicles such as subcontracts, purchase orders or consulting agreements to channel payments to government officials, political candidates, employees of other parties to a contract, their relatives or business associates.

(A “kickback” is a particular form of bribe which takes place when a person entrusted by an employer or public function has some responsibility for the granting of a benefit and does so in a way that secures a return (kickback) of some of the value of that transaction or benefit for that person without the knowledge or authorization of the employer or public body to which the person is accountable.)

CONFLICTS OF INTEREST: Officers, employees and representatives of ERAF shall avoid any relationship or activity that might impair, or appear to impair, his or her ability to render objective and appropriate business decisions in the performance of his or her job.

POLITICAL CONTRIBUTIONS: Neither ERAF nor any of its officers, employees or representatives may make a political contribution in order to obtain an unlawful business advantage. ERAF shall comply with all public disclosure requirements.

PHILANTHROPIC CONTRIBUTIONS: ERAF and its officers, employees and representatives may make contributions only for bona fide charitable purposes and only where permitted by the laws of the country in which the contribution is made. Contributions made in order to obtain an unlawful business advantage are prohibited.

EXTORTION: ERAF and its officers, employees and representatives shall reject any direct or indirect request by a public official, political party, party official, or private sector employee for undue pecuniary or other advantage, to act or refrain from acting in relation to his or her duties.

GIFTS, HOSPITALITY AND ENTERTAINMENT: ERAF and its officers, employees and representatives shall avoid the offer or receipt of gifts, meals, entertainment, hospitality or payment of expenses whenever these could materially affect the outcome of business transactions, are not reasonable and bona fide expenditures, or are in violation of the laws of the country of the recipient.

REPORTING REQUIREMENT: Officers, employees and representatives of ERAF who find themselves subjected to any form of extortion or who are asked to participate in any way in a bribery scheme shall promptly report these occurrences to senior corporate management, without fear that their employment will be adversely affected.

COMPANY RESPONSE: No employee will suffer demotion, penalty, or other adverse consequences for not paying bribes even when ERAF may lose business as a result of the employee’s refusal to do so. Employees are encouraged to report alleged violations of this Code of Conduct to senior management and no employee will suffer demotion, penalty or adverse consequences for reporting. ERAF will, where appropriate, sanction employees, suppliers or business partners for violations of this Code of Conduct.

GROUP ACCOUNTS: ERAF shall maintain complete and accurate financial records, ensuring that all transactions are properly, accurately and fairly recorded in a single set of books.

COMMUNICATIONS AND TRAINING: ERAF will make annual training available for all principals, key employees involved in sales, marketing and procurement.

Our Code of Ethics, developed in consultation with TRACE, sets out the clear standards of behaviour that we expect all our people to demonstrate in dealing with colleagues and those outside the company such as customers, suppliers, partners and other stakeholders.

RESEARCH AND DEVELOPMENT

We invest in research and development (R&D) according to a long-term plan based on estimated market needs. Our R&D efforts focus on anticipating operational needs of our customers, achieving reduced time to market and increasing affordability. We emphasize improving existing systems and products and developing new ones using emerging or existing technologies.

We perform R&D projects to produce new systems. We also are engaged in R&D activities with international and governmental institutions. These projects give us the opportunity to develop and test emerging technologies. We develop tools for fast prototyping for both the design and development process. Fast prototyping permits the operational team members to effectively specify requirements and to automatically transfer them into software code.

Our R&D projects relate to defense, homeland security and commercial applications. Examples of our ongoing R&D projects include those for advanced armor system; bomb disposal system; connectivity, including information extraction and processing, data fusion capabilities and cutting-edge radios and communication systems; and real-time training and simulation systems. We employ engineers and specialists to cover various topics for advancement. In addition, most of our program managers have engineering backgrounds. A big part of our total workforce is engaged in research, development and engineering.

INTELLECTUAL PROPERTY

NON-DISCLOSURE AGREEMENT 

We own several NDA and applications registered or filed in South Africa, the United States, Europe and other countries. We also hold dozens of living trademark families relating to specific products. A significant part of our intellectual property assets relates to unique applications of advanced software-based technologies, development processes and production technologies. Some of these applications are protected by patents and others are considered as our trade secrets and proprietary information. We take number of measures to safeguard our intellectual property against infringement as well as to avoid infringement of other parties’ intellectual property.


LICENSING
 

There are relatively few cases where we manufacture under license. Such licenses typically apply to the use of technologies that are the result of collaboration with academic institutions or where we are manufacturing another company’s product in accordance with that company’s specifications. In such cases, the licensor typically is entitled to royalties or other types of compensation. In some cases where we have acquired business line, we obtain a royalty free license to use the applicable technology for specified applications. Occasionally, we license parts of our intellectual property to customers as part of the requirements of a particular contract. We also sometimes license technology to other companies for specific purposes or markets, such as the right to use certain of our intellectual property relating to our training and simulation systems.

GLOBAL PARTNERS

ERAF specializes in sales & service of industrial technologies for a wide variety of sectors. Over the years, we have partnered with only the highest quality & most reputable manufacturers and providers in the world, solidifying our reputation as the leading supplier of industrial systems & solutions in the kingdom.

AFTERSALES SERVICES

AFTERSALES SERVICES

After-sales services is our division that give confidence and long-term business relation to our pool of clients. We ensure that our sale cycle will circle back for future business relation, not end with just one.


CONSULTANCY
& ASSESSMENT SERVICES

We apply proven principle of security for land and maritime standards to give assessment to improve and upgrade status and capabilities of any agency. This assessment report will provide a clear and independent vision of the operations within an organization and highlights critical areas requiring improvements. ERAF can provide this assessment service to any organization involved in security sector wishing or needing to be bench-marked against international standards, without necessarily having the objective of being a member of any program. This service is offered under the form of a consultancy for all security, governments, training organizations or manufacturers.


MODERNIZATION SERVICES

ERAF application modernization services help modernize legacy systems to enhance flexibility, mitigate risk, minimize disruption, and lower costs. We enable you to address issues in the legacy system such as multiple technology platforms, high cost of maintenance, unsupported systems, shrinking employee expertise, lack of integration, and all-around capabilities. The services provide a metrics-based framework to help you choose from different modernization methods – remanufacturing and upgrade, re-engineering, manufacturing, and new development. They are delivered using the state-of-the art delivery model.


MAINTENANCE SERVICES

ERAF ensure that the best and most cost-effective maintenance is delivered. Approved repairs and maintenance personnel are trained professionals who can provide the full spectrum of services. With its wide range of suppliers. ERAF can assure that needs are fulfilled within the shortest period making sure that long-term delay of operation will not happen. A team is always ready to be deployed to carry its duties. We can put together a preventative maintenance plan for your operation based on your critical and non-critical operation requirements.